Your brand is not a single entity but an entire ecosystem. To drive growth for your business, you must have a strong strategic plan to communicate your story.

It takes less than a second for a website visitor to form an impression about a brand, according to mst.edu. You must make a great first impression and continue that momentum through graphic design, which is the foundation for bringing your product or service to life.

Here are five tips to escalate your online presence, increase brand awareness, and build brand trust.

1. Develop a Strong Strategic Plan

Create a unique story that effectively communicates your vision and the purpose of your product/service. The goal is to put a visual picture in consumers’ heads defining what you’re all about. As mentioned, your brand is an ecosystem and should be treated as such when spreading the word. It’s not just a logo or a few banner ads that will capture attention. You need a strategy that builds with time. It is important to have eye-catching deliverables, but it’s also necessary to create custom content, engage with social media followers, create streamlined marketing collateral, have a stellar website, and take advantage of email marketing.

2. Start with Visuals

What would your customers like to see when visiting your website? You want your site to emit a welcoming presence that is user friendly and not inundated with banner ads and popups. Strong, impressive graphic design can immediately capture the emotional appeal of consumers. Use graphics to create an eye-catching, visually appealing first impression.

3. Embrace the People

Connected customers are those that get a positive feeling from a brand. Today, people matter and personal connections with your clients will drive brand trust that makes customers spread the love and come back for more. To attain this relationship, you may need to adjust your tone to be more engaging and approachable, use more inviting images and media, engage with followers on social media, and create relevant, expert content.

4. Be Transparent

A transparent brand is upfront and honest with their audience (to an extent, of course). While it is brilliant to illustrate how human a business is, it’s also in bad taste to share personal or political beliefs that can squash an image in one tweet. Do your best to provide valuable insight about the brand itself but avoid alienating potential consumers. In brand transparency, it’s important to be honest in visual communication, use social to talk directly to followers and respond to reviews, and deliver the exact product or service you’re promoting.

5. Get Help

Developing a strategic plan to build or refresh your brand is not an easy task and, quite frankly, you’re running a business that probably doesn’t allow much time for it. Triple T Designs has your back. We take an inclusive approach, working closely with our clients to create a strategy that tells their unique story. Our comprehensive brand identity design services relay a cohesive message that resonates with your audience by using tangible and intangible elements like marketing and advertising collateral, web design, custom content, email marketing, social media amplification, and more.

Get started with Triple T Designs today.