As one of the most popular online activities, social media provides your business with an inexpensive way to interact with your audience and draw in new potential customers.

With 3.6 billion social media users worldwide, it’s simply too large of a platform to ignore. However, finding a way to stand out and actually bring eyes to your content can be difficult.

While simply posting a high-quality image with a good caption used to be enough, today you need to do more. Engaging and connecting with your followers is a surefire way to bring attention to your social media account and develop long-term relationships with your customers. But what are the best ways to engage and connect with your followers on social media? It all boils down to five simple methods.

Leave Meaningful or Humorous Comments

Everyone loves seeing the personality of their favorite businesses shine. This comes in two forms, meaningful comments, and humorous statements. Which type of comments you should be striving to put out entirely depends on your brand voice and audience. Typically, businesses that sell smaller ticket items stick to humorous comments, and businesses that sell large ticket items share meaningful comments. It simply portrays the image that fits best with their audience.

Cross-Promote

With the average social media user having an account on more than eight different social media platforms, cross-promoting your content simply makes sense. Cross-promoting serves two main purposes. First, it ensures as many eyes as possible see your content at least once. Second, it helps reinforce your message on your audience as it’s likely that your audience will see your content more than once. This keeps your brand at the forefront of their thoughts so when they’re considering a purchase, they’ll think of your brand first.

Show Customer Appreciation

It takes much more effort to attract a new customer than it does to retain an existing one (in fact, it takes 5x more effort according to Invesp research). Showing appreciation goes a long way in keeping your customers happy and returning for more business. When clients receive positive reinforcement from your business, they will likely talk about those interactions. Consider handwritten notes, discount codes, SWAG, customer dinners, social media shoutouts, holidays, and more.

Utilize Professional Graphic Design

Professional graphic design can help you create a visual identity for your brand that your audience can recognize and resonate with. It helps keep your brand top of mind ensuring that when they are in the market for your product, they will turn to your business. Triple T Designs is enlivened by displaying your visual personality through expert art direction in print and digital media in all its forms. Form a simple logo to an entire marketing campaign, the graphic designers at Triple T will make your social media engagement dreams come true.

Create and Share Relevant Content

As you work through building up your social media engagement through these strategies, always ensure the content you create and share is relevant to your brand. This builds a distinct idea of what your audience can expect to see when they visit your page which should translate into the type of services they can expect when purchasing from your business.

Get started with Triple T Designs today.